7 Ways to Optimize Your Website Using Google Analytics

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Google Analytics provides you with valuable information that can be used to help improve your website, both from an SEO perspective and from a user experience perspective. Although there are many different reports that are available within Google Analytics, it’s important to know which of those reports will provide you with the information you need in order to take actionable steps toward optimizing your website and ultimately your business goals. To help you do this, I’ve outlined 7 ways that you can optimize your website using Google Analytics so that your site will be better optimized to attract and convert more visitors into buyers. Let’s dive in!

1) Understand what the numbers are telling you

Google Analytics helps you understand your visitors and provide them with an improved experience. It measures a wide range of information about your visitors, such as what content they’re viewing, what device they’re on, how long they’re on the site for, which pages have the most traffic etc.

2) Make sure goals are setup

Google Analytics is an analytics package offered by Google. In order to effectively use it, you first need to set up goals. Goals are what tell the analytics software how they can help you get a better understanding of your website’s performance and what metrics should be tracked for that goal.

3) Profile each page

Bounce Rate and Sessions: A bounce is when a user enters your site, but does not engage with it at all by clicking around or going deeper. Use this data to determine which parts of your site people are getting stuck on and get them out as quickly as possible. Keep in-depth articles for another page that’s not so front-loaded with links and ads, or create an about page that gets users more invested before they leave.

4) View in segmented views (ex. mobile, new visitors, etc.)

It’s important to analyze your website and visitors from different angles. The more you know about your website and who visits it, the better equipped you’ll be for maximizing success. A crucial step in building a successful online marketing strategy is segmenting the traffic on your site. This can be done with tools like Google Analytics or KISS metrics (both of which are free), or by setting up parameters based on an understanding of how someone typically interacts with a web page.

5) Analyze Social

Google analytics allows you to see who visits your website, their demographics, where they live, and what pages they are viewing. You can also see which posts are getting the most engagement on social media. This data can be used as a reference for future posts or pages with the goal of increasing engagement levels.

6) Set up eCommerce tracking (if applicable)

You can see all of your incoming sales and where they come from with Google analytics. You’ll have all the data you need to make adjustments that will bring you more buyers and help convert them into customers. You can even track which pages are generating the most conversions by taking a look at the Conversions section of Behavior under Acquisition. This will tell you what pages are leading people towards buying your product.

7) Check referral traffic sources

When it comes to measuring what is driving the success of your website, there are many things you need to consider. You need a tool that will allow you with a real-time overview of what is happening on your site – your analytics package. It needs to show you where traffic is coming from and how users are getting there, so you can know what actions are helping drive your business forward and which ones could use some optimization.

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