We use big data in different ways to improve clients B2B operations, advertising, and communication. Many of businesses including travel, Healthcare, Life Science, Entertainment, Telecom, Education, real estate, finance, and insurance are mainly using big data to improve their business decision making capabilities.
Since big data provides more information in a usable format and generate optimum reports so that businesses can utilize that data set or reports to make accurate decisions on what consumers actually looking for or not and as well as their behavioral tendencies. Financial companies, in particular, use big data to detect fraud.
Data analysts use machine learning algorithms and artificial intelligence to detect anomalies and transaction patterns. These anomalies of transaction patterns indicate something is out of order or a mismatch giving us clues about possible frauds.
