3 Key Questions to Ask Before Planning Your New eCommerce Website Design

If you’re thinking about redesigning your website, it can be difficult to know where to start and what questions to ask. Your existing website may have been designed by someone else, or you may have designed it yourself. Either way, there are several key questions you should ask before embarking on your next eCommerce website design project. This article will help you to consider your options and plan effectively for your new eCommerce Website Design project!

1) What goals do you want to achieve?

Before you start planning your new eCommerce website design, it’s important to take a step back and think about what goals you want to achieve. Do you want to increase sales? Drive more traffic to your site? Improve customer satisfaction? Once you know what you want to achieve, you can start making a plan to make it happen.

For example, if increasing sales is one of your goals then you’ll need to figure out how the design will impact this goal. Will the new design be able to provide users with easier access to purchase products? Is there room for more content on the homepage that could drive higher conversion rates? What type of imagery should we use on our homepage and product pages in order to communicate value or promote scarcity in our inventory? These are all questions that need answering before moving forward with a new eCommerce website design.

2) How will your target audience respond?

Your target audience is the bread and butter of your eCommerce website – without them, you have no business. So, before you start planning your new website design, it’s important to think about how your target audience will respond. What are their needs and wants? How will they interact with your site? Where do they live in relation to you? What devices do they use for web browsing and shopping? Will there be different versions of your website for mobile users? The more information you have on your target audience, the better off you’ll be when designing a new website.

3) What experience do you want your users to have?

A great user experience is key for any website, but especially for an eCommerce site. You want your users to have a positive experience from the moment they land on your site until the moment they check out. Think about what you can do to make their experience better. Do you need to offer more choices or options? Should products be grouped in different ways? Is there too much clutter or noise on the page?

How much time will it take?: Creating and launching a new website design takes time, so it’s important to know how long this process will take before you start planning it. When we create new designs at Boastify, we typically estimate between 2-6 months of development time per project depending on its scope and complexity.