5 SEO Tips for Optimizing Your WordPress Site

You’ve set up your WordPress site, optimized your content and written amazing headlines. Now the time is to optimizing your site for search engines? Search engine optimization (SEO) helps bring visitors to your site, which means more traffic and more potential customers. Fortunately, WordPress makes it easy to optimize your site with these five simple SEO tips.

1) Don’t Skimp on Keywords

One of the most important WordPress SEO tips is to choose your keywords carefully. These keywords should reflect in your on-page content. Add keywords where it makes sense, and don’t skimp on them. While you should certainly not over stuff your site with keywords (this can often backfire), if you are targeting a niche market, ensure that the search terms your potential customers are using can be found in relevant posts throughout your blog or website.

2) Build Trust and Authority

Search engine optimization (SEO) is a complex subject. Thankfully, there are plenty of tools and advice on the internet to help you optimize your WordPress site for SEO. I compiled a list of 5 WordPress SEO tips that will help you get started:

Fill out the homepage’s meta description tags. Search engines show this description snippet in their search results pages. To make sure it includes relevant keywords and relates to the content of your homepage. It should be concise, roughly 155 characters or less.

3) Use SEO Plugins

The first WordPress SEO tip is to use the WordPress SEO by Yoast plugin. It will help you write better and relevant content by telling you what keywords to include in your posts and pages.

This tool also helps you identify content that needs improvement and let’s you know how well your pages are currently performing. Another great plugin to use is the WordPress Redirection plugin which creates a 301 redirect after someone edits or deletes a post, page, or category on your site.

4) Link Building

Link building is the single most important aspect of search engine optimization. Establishing backlinks to your site is an effective way to give your content additional weight and make it appear more trustworthy in the eyes of search engines.

5) Don’t Forget About the Title Tag

The page title (title tag) is an important metadata tag on your website that helps in both search engine rankings and providing a concise, relevant description of your content. The title tag should include the keywords you would like to rank for as well as your blog name or web address.