CASE STUDY
City Chic — Shopify Ecommerce Development & Optimization
Enhancing the digital shopping experience for a global women’s plus-size fashion brand.
Infylo Techsolutions worked with City Chic to support its ecommerce technology and digital shopping experience, helping create a Shopify environment focused on product discovery, customer experience and ecommerce growth.
City Chic is a global fashion brand focused on stylish plus-size women’s fashion, offering dresses, tops, bottoms, denim, lingerie, swimwear, shoes and occasion wear through its online store.
200+ LocationsGlobal Fashion Brand
Plus SizeFashion Category
ShopifyEcommerce Platform
THE PROJECT
Supporting a global women's fashion ecommerce experience
City Chic operates in a highly competitive fashion ecommerce environment where customers expect an engaging shopping experience, extensive product discovery options and a seamless path from browsing to purchase.
Infylo supported the digital ecommerce experience with a focus on creating a technology foundation that could support City Chic’s broad product catalogue and customer shopping journey.
The online store currently provides extensive product categories including dresses, tops, bottoms, denim, lingerie, swimwear, shoes and occasion wear, alongside size, style, color and other product discovery options.
Connecting product discovery with ecommerce conversion
The City Chic ecommerce experience brings together a large and varied fashion catalogue with detailed product discovery and merchandising.
Infylo’s approach focused on the connection between technology, usability and ecommerce performance—helping create an experience where customers can discover products, refine their choices, evaluate products and continue toward purchase.
Visit https://www.citychiconline.com/ →THE CHALLENGE
Creating a scalable ecommerce experience for fashion shoppers
Fashion ecommerce presents a unique challenge: customers need to navigate a large product catalogue while making decisions based on style, size, color, fit, occasion and price. City Chic's online experience includes extensive product categories and filtering capabilities. For example, the current sale experience provides filters covering size, fit, style, brand, color, price and other attributes. The challenge was to support an ecommerce experience where product discovery, usability, performance and conversion work together.
01
Product Discovery
Support customers as they navigate a broad fashion catalogue across categories, styles, sizes, colors, occasions and price points.
02
Ecommerce Experience
Create a clear path from browsing and product evaluation to cart and purchase while keeping the experience engaging across devices.
03
Scalable Technology
Support a growing ecommerce operation with technology that can evolve alongside the catalogue, merchandising requirements and customer expectations.
OUR APPROACH
From ecommerce requirements to a customer-focused Shopify experience
Infylo approached the City Chic project around the complete ecommerce customer journey—from discovering a product to evaluating it and moving toward purchase. The approach connected Shopify technology with product discovery, user experience, performance and ecommerce requirements.
01 — DISCOVERY
Understand
Reviewed the ecommerce experience, product catalogue, customer journey and business requirements to identify opportunities across the Shopify storefront.
02 — UX & ECOMMERCE
Optimize
Focused on product discovery, navigation, merchandising and customer experience to make the shopping journey clearer and easier to use.
03 — SHOPIFY DEVELOPMENT
Build
Implemented the required Shopify functionality and ecommerce improvements around the agreed business and customer experience requirements.
04 — QA & REFINEMENT
Refine
Validated the ecommerce experience across key customer journeys and devices, identifying opportunities for continued improvement.
WHAT WE DELIVERED
A Reliable Shopify Foundation Built for Ecommerce Growth
Infylo supported City Chic across Shopify implementation, storefront performance, ongoing maintenance and quality assurance. Our work focused on keeping the ecommerce experience reliable, optimized and aligned with the needs of a growing fashion business.
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Shopify Store Implementation
Implemented and configured the Shopify ecommerce storefront, creating a reliable foundation for City Chic's online fashion business and customer shopping experience.
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Store Optimization & Performance Improvements
Optimized the storefront experience to improve page performance, usability and responsiveness, helping customers navigate products and the shopping journey more efficiently.
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Store Maintenance & QA Consultation
Provided ongoing Shopify store maintenance and QA consultation to validate functionality, identify issues, support releases and maintain a consistent customer experience across the storefront.
GALLERY
City Chic Shopify Ecommerce Experience
THE EXPERIENCE
Designed around the modern fashion shopping journey
City Chic’s ecommerce experience brings together a broad fashion catalogue with product discovery, merchandising and shopping functionality designed around the needs of its customers.
The storefront supports:
- Women’s plus-size fashion
- Dresses and occasion wear
- Tops and bottoms
- Denim
- Lingerie
- Swimwear
- Shoes
- Size-based shopping
- Style-based discovery
- Color-based discovery
- Sale and promotional shopping
- Product reviews
- Wishlist functionality
- Mobile ecommerce
The current website demonstrates an extensive product catalogue and multiple discovery paths, including categories, best sellers, sale collections and filters.
Explore the Live Store →